Posted by Rebecca Honeywell-Ward
on July 24, 2026
Returning Clients? That’s the best review ⭐️
Jellycat x Liberty London: A Branded Biscuit Case Study
Great brand experiences don’t happen by accident, they’re built through thoughtful details that customers remember.
After the success of last year’s Jellycat bear launch, Liberty London returned to us to create the next chapter: beautifully hand iced bunny biscuits their customers will love.
Hand Iced Branded Biscuits
Once again, the biscuits became part of their customer experience, welcoming guests, generating social content and extending the collaboration beyond the product themselves.
A reminder that the most memorable activations are often the ones customers can hold, photograph and eat!
Hand iced Jellycat x Liberty London bunny shaped biscuits
The Brief: Build on a Proven Experience
Following the popularity of the original activation, the goal was:
create something just as impactful, to reflect the new collaboration for 2026.
The biscuits needed to:
- Perfectly reflect the Jellycat x Liberty collaboration
- Feel premium, giftable and on brand
- Get customers in the queue excited about the brand new items
- Encourage social sharing and customer engagement
Photo by @Jellycatcuddles
The Impact: More Than Just a Biscuit
These biscuits became part of the wider brand experience in-store and beyond.
They helped to:
- Welcome and delight customers at launch
- Create highly shareable social media moments
- Extend the collaboration beyond the core product range
- Reinforce brand storytelling through a physical, sensory touchpoint
In short, they transformed a moment into a memory.
Photo by @jellycatcollector
Why It Worked
The most successful brand activations often share one thing in common:
they engage more than one sense.
By creating something customers could hold, photograph and eat, the experience became:
- Tactile
- Emotional
- Shareable
- Memorable
And crucially, repeatable!
Photo by @jellycatcollector
Looking to Create Something Memorable?
If you’re planning a product launch, brand activation or customer experience and want to create something your audience will truly remember, we’d love to help.
Explore our branded biscuits or get in touch to start your next collaboration.
👉 Get in touch with our friendly team at hellohoney@honeywellbakes.com or call 01858 571237 to discuss your order.
