Meet the Team

Rebecca | Founder

“I grew up on a small holding and Mum always had a cake coming out of the Aga, using fresh eggs from our hens and fruit from the garden, whilst Dad was an entrepreneur, so baking and business is in my blood.

My first daughter was born about the same time as Pinterest, and I used my time at home to whip up some Pinterest inspired recipes (there were a few fails too, of course!) and from there the seeds for the company were sown.

We began as a very small, hobby business, selling a few cakes and biscuits online – baking and icing whist the babies were in bed or playing on the kitchen floor. In our second year, we sold Halloween and Christmas collections into Selfridges, and with my second daughter only a few weeks old, that was quite a feat."

  • Favourite Job: Designing new products
  • Hidden Talent Speaking Mandarin Chinese

In 2016 we moved to a full time bakery and took the big step of hiring an employee. In 2018 a passing conversation led to us buying a successful baking subscription company, which we’ve integrated into the business and added an artisan twist to.

We have grown to a full team of amazing, creative women, with the equipment and space needed to fulfil large orders for some of the biggest companies in the world.

Behind The Scenes

Behind every small business, especially in the early days, is a whole team cheering them on. We started in my kitchen, and my children have grown up surrounded by biscuits. My husband put up with his fridge being full of ingredients, and my parents didn’t blink an eye at the dining room being full of packaging boxes.

One of the main bonuses of being the eldest of seven siblings, is having a whole host of talent to call upon at all hours of the day. Something has to balance having to split inheritance 7 ways.

Our band of experts:

  • Models (My Children, Husband, Mum and Nephews)
  • Social Media Expert (Sister number 4)
  • Chief Finance Director (Dad)
  • Maternity Leave Biscuit Icer (Sister number 5)
  • Christmas Temps (EVERYONE)
  • Business Partner in the beginning (Sister number 3)
  • Midnight Kitchen Assistant (Mum)
  • All Night Icer (Husband)
  • Cleaner – in the early days (Biscuit the Dog)
  • Recipe Development (Isabella, Jessica and Edward)