Meet The Team
The Biscuit Experts
Rebecca – Founder
“I grew up on a small holding and Mum always had a cake coming out of the Aga, using fresh eggs from our hens and fruit from the garden, whilst Dad was an entrepreneur, so baking and business is in my blood. My first daughter was born about the same time as Pinterest, and I used my time at home to whip up some Pinterest inspired recipes (there were a few fails too, of course!) and from there the seeds for the company were sown. We began as a very small, hobby business, selling a few cakes and biscuits online – baking and icing whist the babies were in bed or playing on the kitchen floor. In our second year, we sold Halloween and Christmas collections into Selfridges, and with my second daughter only a few weeks old, that was quite a feat.
In 2016 we moved to a full time bakery and took the big step of hiring an employee. In 2018 a passing conversation led to us buying a successful baking subscription company, which we’ve integrated into the business and added a biscuit twist to.
We have grown to a full team of amazing, creative women, with the equipment and space needed to fulfil large orders for some of the biggest companies in the world.”
Favourite Job: Designing new products
Top Hidden Talent: Speaking Mandarin Chinese
Alex joined during a busy Christmas as a Gift Wrap Elf and was so efficient there was no way we could let her leave again.
A strategic planner, Alex keeps us all organised and on track. She’s in charge of Operations and People – Alex instigated the daily walk that we now all love, and really enjoys building up the team..
Always cheerful and very stoic, Alex likes to get the job done, but never says no to a cup of tea!
Favourite Job: Gift Wrap of course
Top Hidden Talent: Speaks English, French and German – sometimes all jumbled up (especially after a Gin and Tonic!)
Subscriptions and Shakes Team Leader
Kayley is creative, artistic and exudes an aura of calm even when things are manically busy.
Kayley is responsible for the baking subscriptions and kits, so she is the one you’ll find testing all the recipes and carefully packing the Freakshakes. Her recipes never, sorry, we mean always work first time, and we insist in tasting them too, of course.
Kayley lives on a narrow boat with her rabbit, and we are all jealous of how cosy it looks. If she’s not on her houseboat, she’ll be on her allotment growing weird and wonderful vegetables.
Favourite Job: Being chief development chef and top taster
Top Hidden Talent: Painting beautiful pet portraits
Marketing and Communications Team Leader
Laura loves to make things look beautiful, which is pretty useful around here. She used to be a professional calligrapher, so soon after starting we had her hand lettering pretty much everything – from to do lists to signs, her writing brightens everything up.
Laura is very organised and loves to take notes, she has a very creative eye and is responsible for quite a few of our product photographs, as well as looking after our social media and marketing.
If Laura isn’t here, she’s busy rearranging her shelves or baking in her gorgeous new kitchen. She is a serial party planner and is always on Pinterest.
Favourite Job: Blogging and setting up flatlays
Top Hidden Talent: Singing in a jazz band
Packaging Team Leader
The moment we met Lucy we know she would be a great fit for the team, and we were right! After a few short weeks it felt like she’d been here forever.
Lucy is in charge of post and packaging, and always makes sure the biscuits are beautifully presented and, of course, sent on time!
At the weekends Lucy is often off to glamorous events, and always needs a new pair of shoes. If not in high heels, Lucy can often be found walking her dog in Joules wellies.
Favourite Job: Organising everything!
Top Hidden Talent: A whizz on the ski slope
Senior Biscuit Artist
Hollie is as speedy as they come, and loves being given a challenge. We give her 1000 biscuits and she’ll beautifully ice every single one – consistency is her superpower.
An amazing painter, after starting here Hollie turned her brush to edible ink painting, and the results are almost too good to eat. She is a true biscuit artist, and her favourite thing to paint is animals.
A goth at heart, you’ll find Hollie at the tattoo parlour or with her three cats when she’s not icing biscuits.
Favourite Job: A rack of biscuits to methodically work through
Top Hidden Talent: Riding her motorbike though the countryside
Lesley is a complete whizz when it comes to making dough, and is always very cheerful after a cuppa. She amazes us all – how she bakes so many perfect biscuits in a day can only be magic!
Soon after walking into the bakery, Lesley has whipped up delicious batches of dough, and soon has the neatest biscuits coming out of the oven, perfectly baked and smelling amazing.
Lesley’s secret talent is always knowing someone you know, somehow. It’s like a sixth sense.
Favourite Job: Making dough of course
Top Hidden Talent: Bell ringing!
Subscriptions and Shakes Assistant
The moment Deanne walks in the whole bakery lights up, she brings a sense of fun and laughter wherever she goes.
Deanne has had many jobs in the bakery, from packaging to icing, but has finally settled on subscriptions as she loves developing the recipes. A fantastic baker, she implemented Cake Friday like a drill sergeant.
When she’s not at the bakery, Deanne is likely to be hosting a crochet workshop or whipping up a pom pom garland.
Favourite Job: Developing recipes for the subscriptions
Top Hidden Talent: Deanne is the Queen of crafts, and could crochet a whole town (we won’t mention the rude badges she sometimes makes).
Emily joined us as a packaging guru, and has now moved onto icing biscuits. She knows every gift set inside out.
She’s a real foodie, also helping with development of our recipes and testing them until they’re perfect – we’re always happy to taste them!
Her perfect date night is making homemade pasta or build your own burgers, and she lives with her two cats but whatever you do, don’t buy her any cat related gifts.
Favourite Job: Developing bread recipes for the monthly subscriptions
Top Hidden Talent: Turning anything into cool digital animations
Alice is an expert at beautiful piping, carefully but quickly icing hundreds of biscuits a day.
With a fine art background, Alice is well placed to develop biscuits for bespoke clients, and definitely looks the part – she is so stylish we all feel frumpy next to her!
At the weekends Alice is often at a gig or out for a run with no shoes on.
Favourite Job: Piping bespoke biscuits
Top Hidden Talent: Running barefoot, even in winter
Shani brings a sense of calm and a sense of humour to the packaging room, and is, quite frankly, always ahead of the game.
Able to turn her hand to anything, Shani is currently learning how to pipe with Royal Icing, and she is the one who hand stitched our personalised aprons.
Shani is a dog lover, and when she’s not at the bakery, you’ll often find her walking her three dogs or visiting her parents holiday cottage in Norfolk.
Favourite Job: Packaging bespoke biscuits
Top Hidden Talent: Shani is a wonderful calligrapher and is the unofficial tech support guru
Graphic Design Artist
As soon as Becky started she was given an avalanche of design jobs, and has drastically improved our image ever since. She is an absolute whizz, mocking things up in minutes that previously took us days.
Becky is a really fun member of the team, happy to help out wherever necessary when things get busy.
When at home, Becky is usually at the bottom of a pile of 3 kids and a dog.
Favourite Job: Designing beautiful packaging
Top Hidden Talent: Having a hairstyle to match her dog (she has enviable curly tresses)
Biscuit Product Designer
The first time we met Angela we realised she’d designed my children’s favourite PJs, which almost matched our Animal Doughnut Gift Set, so we knew we’d get on perfectly!
Angela is a fantastic designer and illustrator, working for well known brands as a garment designer, and for us in a much more exciting medium: icing!
A few years ago, Angela gave up her day job to backpack around the world, before coming back and buying an old house in need of some serious TLC.
In her free time, Angela is usually busy renovating her Victorian house or walking the dog whilst dreaming up new designs.
Favourite Job: Designing new and wonderful biscuit collections
Top Hidden Talent: DIY
Behind The Scenes
Behind every small business, especially in the early days, is a whole team cheering them on. We started in my kitchen, and my children have grown up surrounded by biscuits. My husband put up with his fridge being full of ingredients, and my parents didn’t blink an eye at the dining room being full of packaging boxes.
One of the main bonuses of being the eldest of seven siblings, is having a whole host of talent to call upon at all hours of the day. Something has to balance having to split inheritance 7 ways.
Our band of experts:
Models (My Children, Husband, Mum and Nephews)
Social Media Expert (Sister number 4)
Chief Finance Director (Dad)
Maternity Leave Biscuit Icer (Sister number 5)
Christmas Temps (EVERYONE)
Business Partner in the beginning (Sister number 3)
Midnight Kitchen Assistant (Mum)
All Night Icer (Husband)
Cleaner – in the early days (Biscuit the Dog)
Recipe Development (Isabella, Jessica and Edward)
Favourite Job: Taste testing
Top Hidden Talent: Helping out at all hours of the day
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