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Anti-Racism and Diversity Commitment:

To actively work to become an anti-racist company who champion and embrace diversity

A definition of anti-racism and diversity:

“Diversity refers to all identities including, but not limited to, class, sexual orientation, religion, and abilities” Rachel Rogers

Anti-racism includes beliefs, actions, movements, and policies adopted or developed to oppose racism. Anti-racism requires action.

The steps outlined below will evolve as we learn.

What do we need to do?


Foster an environment where learning and self-education is highly encouraged, and keep the conversation about race and diversity going long term.

– Anti-Racism and Diversity books and books by diverse authors will be available to read at work or home
– Audible account available to listen to these books at work or at home when access to the account is available
– A list of resources available to all staff to access, and add to
– An open environment where questions and discussion are both encouraged. Accept that we will make mistakes, but accept the discomfort and work to improve
– Research and offer training. Be open to training suggestions.
– Encourage everyone to be part of the change


Actively encourage the support of diverse communities

– Choose to buy from diverse authors and listen to podcasts with diverse voices

– Amplify BIPOC creators voices by sharing links in marketing and on social media

– Work with a diverse range of influencers to ensure we’re representing all of our customers in what we share and create

– Directly support BIPOC owned businesses where we can. Seek out and choose to support them for business purchases where this is a viable option.


Increase diversity in product photographs

– Hire models to represent all of our customers and the world we live in


Diversity in Products

– A range of festivals and celebrations acknowledged in our marketing and on social media

– Foster open conversations around new products, to ensure as many voices as possible can contribute


Question our assumptions, every day

– Check that we are not making assumptions about our customers or people we work and collaborate with. Look for our and challenge our unconscious bias.